Do you recognize these people? And can you tell us what they are doing in Chicago?
Well, it’s a group of fine folks from SSBC – and they are attending the Craft Brewers Conference in Chicago, Illinois USA. It’s an annual conference for the Craft Brewing industry.
There are over 3400 people engaged in the brewing community present – brewers, brewpub operators, distributors, retailers, and a of variety vendors and suppliers. It’s a new attendance record for the BA in putting it on.
It’s an energetic atmosphere with all sorts of presenters addressing everything from technical brewing topics (lautering, mashing, water issues…) to marketing (social, online…) to food pairing with beer.
Why mention this?
Because education is key to continued growth and success. It helps SSBC better serve you all – with high quality beer, intelligent and informed staff and networking with others in the industry for best practices.
Birds of a feather…