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Spotlight on Noble Coffee Roasting: Part 1 of 2

The Rogue Valley is fortunate to be home to several world-class businesses that focus on creating high-quality products. One such business is Noble Coffee Roasting in Ashland, OR. At Standing Stone Brewing Co. we proudly serve their award-winning coffee and espresso, and even use their cold-press Mokha Java blend in our Noble Stout. We asked owner Jared Rennie to share a bit about his passion for roasting and brewing quality and organic coffee, and he offered us so much wonderful information we’re featuring two posts this week on Noble Coffee. Here’s what’s brewing on Fourth Street in Ashland:

What inspired you to open a coffee roasting company and how did you learn to perfect your sourcing, roasting and brewing?

After roasting and preparing coffee while working my way through high school and college in the Rogue Valley, I graduated from SOU and became a teacher. This was great and I loved teaching, but I soon began to miss serving coffee. I started to collect some great coffee paraphernalia for home-use and this collection grew large fast. As I got further and further into coffee, I realized that coffee could and should be considered a craft food, as was happening with beer, wine, chocolate, and cheese. As I learned more about coffee over the next couple of years and honed my roasting and brewing skills, I saw how much folks in Ashland, and Southern Oregon in general, appreciate high-quality products that are responsibly-produced. By the time early 2007 came around, my coffee hobby and desire to show people what great coffee can taste like had grown out of control and Noble Coffee Roasting was born.

What’s your approach to coffee sourcing?

Our approach to sourcing our coffee is simple – we aim to work with the producers who share our values. First, we are interested in the world’s best-tasting coffees. Often times through awards programs like the Cup of Excellence we find coffee producers who are uncompromisingly dedicated to quality. When it comes to buying based on quality, we are among just a few companies worldwide that buy the level of coffee that we by. What sets us apart from every other coffee company out there is that every coffee we’ve ever purchased is certified organic. So, we have to search pretty hard to find producers that create the level of quality that we search for and do so without the use of synthetic chemicals. This is a big deal as the high quantity of fertilizers, pesticides, herbicides, and fungicides used to grow coffee conventionally make it the most chemically-laden crop in the world that we consume. Choosing to source high-quality organic coffees truly helps to make the world a better place.

What are some of the highlights of your work?

We have been awarded a Good Food Award for both years that the program has existed – we are one of only three companies nationally that can say the same. Most importantly, we love serving our customers the best coffees in the world daily – that represents the greatest highlight imaginable.

Thanks Jared! Coming up next, tips on brewing a great cup of coffee and ideas for using coffee in recipes at home…

All photos courtesy of Noble Coffee Roasting

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