Fanta Blooper’s Tropical Twist Freeze Blast to RaceTrac for a Limited Time This Summer
Coca-Cola is bringing back its exclusive Fanta Blooper's Tropical Twist Freeze Blast for a limited time this summer. The piña colada-flavored frozen drink is available only at RaceTrac convenience stores in five southern states through August 2025.
The Coca-Cola Company is re-releasing a popular, regionally exclusive Fanta flavor, Fanta Blooper’s Tropical Twist Freeze Blast, for a limited period this summer. The piña colada-inspired frozen beverage, which first debuted in 2024, will be available exclusively at RaceTrac convenience store locations across five southern U.S. states, catering to local tastes and leveraging a strategic partnership with the Atlanta-based retailer and the city’s Major League Baseball team.
The fan-favorite flavor is scheduled to be available through August at select RaceTrac stores in Georgia, Alabama, Mississippi, South Carolina, and Tennessee. This reintroduction highlights a growing trend in the beverage industry where major brands utilize hyper-local, limited-time offers (LTOs) to drive consumer excitement and retail traffic. The announcement was made by RaceTrac, a prominent convenience store chain headquartered in Atlanta.
“The return of a fan favorite, Fanta Blooper’s Tropical Twist Freeze Blast, is just one way we’re bringing back the refreshing taste of summer,” said Bonnie Zaring, Executive Director of Food Programs and Offers at RaceTrac, in a statement to Allrecipes. “We’re excited to team up with Coca-Cola and the Atlanta Braves to offer this exclusive flavor again, helping our guests beat the heat this summer in the most delightful way.”
Fanta’s Regional Summer Offering
| Key Fact | Detail/Statistic |
| Product | Fanta Blooper’s Tropical Twist Freeze Blast |
| Flavor Profile | Piña Colada (Pineapple and Coconut) |
| Availability | Limited Time (Summer, through August 2025) |
| Exclusivity | RaceTrac Convenience Stores |
| Region | Georgia, Alabama, Mississippi, South Carolina, Tennessee |
The Strategy Behind a Hyper-Local LTO
The return of Fanta Blooper’s Tropical Twist is a calculated move that underscores several key marketing strategies prevalent in the competitive beverage market. By making the product exclusive to RaceTrac, Coca-Cola creates a “treasure hunt” atmosphere that can drive foot traffic directly to its retail partner. This exclusivity builds urgency and encourages impulse purchases among consumers.
The “limited-time” nature of the offer further amplifies this effect, relying on the principle of scarcity to boost demand. According to a 2024 report from Flavorchem, a flavor and ingredient supplier, LTOs are a powerful tool for brands to generate buzz and engage with consumers, especially younger demographics who are drawn to novel and seasonal experiences.
This particular LTO is further strengthened by its co-branding with the Atlanta Braves. The name “Blooper” is a direct reference to the baseball team’s popular mascot, a large, fuzzy creature introduced in 2018. This triple partnership between Fanta, RaceTrac, and the Braves creates a strong local connection, particularly in Georgia, the heart of “Braves country.” The strategy aims to tap into the passionate fanbase of the team, associating the beverage with the excitement of summer and baseball season. While The Coca-Cola Company has not issued a formal press release on the 2025 return, the collaboration is a clear example of its broader strategy of creating localized and culturally relevant marketing campaigns.
The Rise of Convenience Store Exclusives
Convenience stores have increasingly become a battleground for exclusive product launches. For chains like RaceTrac, offering a unique product like the Fanta Blooper’s Tropical Twist provides a significant competitive advantage, drawing in customers who might otherwise go to a competitor. According to a 2023 report from CStore Dive, a leading industry publication, 61% of operators view LTOs as a profit center for their businesses.
These exclusive offerings often extend beyond beverages. Many convenience retailers are investing heavily in innovative food programs to transform their stores into foodservice destinations. An exclusive and appealing drink LTO can serve as a powerful lure, increasing the likelihood that a customer will also purchase food or other items during their visit. The success of the 2024 debut of the Tropical Twist Freeze Blast, which RaceTrac has labeled a “fan-favorite,” suggests that this strategy has been effective for the partnership.
While specific sales data for the 2024 launch have not been publicly released, the decision to bring back the flavor indicates a positive consumer response. The beverage itself is part of RaceTrac’s “Freeze Blast” lineup, the chain’s brand of Coca-Cola slushy products. Precise nutritional information for the Fanta Blooper’s Tropical Twist Freeze Blast is not readily available, but typical Fanta frozen beverages contain sugar, water, and various flavoring and stabilizing agents.
The broader strategy for The Coca-Cola Company involves continuous innovation and maintaining relevance in a crowded market. The company has a long history of successful LTOs and flavor variations, including its “Coca-Cola Creations” line, which features collaborations with artists and cultural influencers. These campaigns are designed to create memorable brand experiences that go beyond the product itself.
As the summer progresses, the performance of the Fanta Blooper’s Tropical Twist will likely be monitored closely by both Coca-Cola and RaceTrac. Its success could pave the way for similar hyper-local, co-branded LTOs in other regions, further demonstrating the power of targeted, community-focused marketing in the global beverage industry.
